Most tech companies start in a garage. Which was great because that’s about the only location we could get for the Sam Adams 2022 Super Bowl activation. On a budget of no money, we did what every great tech entrepreneur throughout history has done - grab some duct tape and a few beers and start a corporation from scratch. We invented 20 different beer-ventions - everything from a robotic finger-defoamer to a beer-stein with a chip that would track how many calories you burn raising the glass to and from your mouth over the course of a night (37 calories is the record) - and actually manufactured 4 of them for a Super Bowl giveaway.

The product-launch video got nearly 1 million views on Super Bowl Sunday alone, and 4 lucky winners received our pieces of tech history (as well as a lengthy sheet of legal disclaimers).

 
 

The IPArm

The next step in human evolution - a third arm for beer drinking.

The Bar Car

A first-of-its-kind semi-indestructible all-terrain beer delivery vehicle. Or FOIKSIATBV for short.

The Channel Chugger

Never lose the remote - or your beer - ever again.

Only mild beer spillage potential.

The Brewtooth Koozie

A functional bluetooth speaker built into a beer koozie. Patent-pending*

*pending us finding or filling out any patent paperwork.